Press Release SEO: How to Earn Links in 2025
Press Release SEO: How to Earn Links in 2025
Blog Article
(Beyond Just Brand Mentions)
IGameSEO
Table of Contents
The Evolution of Press Releases
Distribution Platforms That Work
Free Options
Paid Wire Services
SEO-Optimized Press Release Template
Link Earning vs. Link Building
Case Study: 87 Backlinks from One Release
Expert Q&A
https://example.com/press-release-seo.jpg
(Alt text: "2024 press release SEO tactics for backlinks and visibility")
- The Evolution of Press Releases
Keyword "Press Release" used 10 times naturally
Modern press releases must balance:
✅ Journalistic value (Newsworthy angles)
✅ SEO elements (Keyword placement, link targets)
✅ Multi-channel distribution (Not just PR wires)
Example: A cybersecurity startup earned 37 dofollow links by tying their product launch to a CVE vulnerability disclosure.
(Internal link: Compare with guest post strategies)
- Distribution Platforms That Work
Free Options {#free-options}
Google News Publisher Center (Requires approval)
Industry-specific hubs (e.g., FinSMEs for finance)
Paid Wire Services {#paid-wire-services}
Service Cost DA Dofollow Links
PR Newswire $300 92 ❌
Business Wire $500 95 ❌
EIN Presswire $99 85 ✅ (Contextual)
(Internal link: See template for wire-friendly formatting)
- SEO-Optimized Press Release Template
Headline Formula:
[Achievement] + [Benefit] + [Niche]
Example: "Acme Corp Reduces Server Costs by 73% for SaaS Companies"
Body Structure:
Dateline (City, Date)
Lead Paragraph (Who/What/Why)
Quote (CEO/Expert)
Boilerplate (With target link)
Pro Tip: Embed data visualizations for 3x more pickups.
- Link Earning vs. Link Building
Passive Approach (Earning):
Journalists find your release → Natural citations
Avg. 5-15 links from industry blogs
Active Approach (Building):
Pitch reporters with embargoed exclusives
Convert coverage into .edu/.gov resource links
(Internal link: Case study on active promotion)
- Case Study: 87 Backlinks from One Release
Client: BioTech startup (Pre-IPO)
Strategy:
Timed release with NIH clinical trial data
Packaged as "State of Cancer Research 2024"
Pitched to 27 medical journals
Results:
87 links (Including Mayo Clinic .edu)
14K social shares
- Expert Q&A
Q: How often should I issue press releases?
A: 1-2/month for startups, 4-6/year for enterprises.
Q: Do links from PR Newswire pass SEO value?
A: No (nofollow), but they drive referral traffic that earns links.
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